Responsible drinking

Grupo Modelo is committed to promoting a healthy lifestyle and informing our customers in order for them to enjoy our products in a sensible way.

As a corporate group dealing with alcoholic beverages, we have developed a program called Consumidor Modelo (Model Consumer) to promote responsible alcohol drinking.
Through this educational program, Grupo Modelo spreads the responsible drinking message among Mexican students, local authorities, parents and teachers.

The main objective of the program is to create a healthy drinking culture by promoting sensible and responsible drinking among our customers and teaching children and teenagers to enjoy a healthy lifestyle.